A website would be nothing without the content to back it up. You’ve got to make sure that you get as much content to make yourself noticeable on any web search as you possibly can. There are a few easy ways to ensure that your content is enriched with enough clout to keep a steady flow of traffic flowing to your site every month.
Quite frankly, if you’re going to get your business noticed by anyone, you’ve essentially got to go out there and grab them yourself. No, this has nothing to do with cyber stalking or junky spam. You have to have been living under a monolith to not recognise that the most obvious outlets to any business are FaceBook and Twitter. Well, adding links to your website to your Twitter or FaceBook account(s) will ensure that people are continuously interested in what you’ve got to sell them. However, these two outlets are just the tip of the iceberg. There’s no such thing as a free lunch. You’ve got to earn your snacks.
Another way to get content on your site is to just ask for it. Simply asking people for permission to feature their articles to your website ensures you enriched content and links to other websites that offer similar interests to your customers. However, get in the habit of doing research. You don’t want to get caught in a copyright war because you didn’t know that the content you borrowed was already spoken for.
Think about letting your customers do the work. Gasp, that’s crazy talk! However, it’s also one of the best ways to get people actively involved in your website. If you give them a way to put some of their favourite content on your site --videos, sound clips, even links-- then you’ve got a winning combination of traffic flow and free content.
Commenting is the world’s answer to an overzealous, over-indulgent, and incredibly arrogant audience that’s never interested in hearing differing opinions. Allowing people to comment on your website --via a discussion board or an old fashioned guestbook-- will enable people to post their comments and their content on your website free of charge to you.
Remember, keep it interactive. People want to feel as though they’re a part of something (more than that, that they’ve got a functioning brain). Give them something to do and you can have your cake and eat it, too.